Brand Guidelines

IDENTITY

PLATEON is a construction company, specializing in building liquid floors using new inovative methods and materials. Apart from technical improvements, our product represents the best design choice within the market of floor alternatives. Main goal of our comunication is to show to our potential customers the posibility of having high-end product in highest quality for a reasonable price.

LOGO

A logo is a key element of a brand's visual identity, helping to create a memorable and recognizable image for the brand. It is often the first thing people notice about a company and can shape their perception of the brand. A well-designed logo conveys professionalism and builds trust with customers.

Main version

This is the main version of the logo.

Inverted version

This is the inverted version of the logo.

Construction

Construction preview presents basic principles behind the geometry of the logo.

Minimal exclusion zone

Minimal exclusion zone prevents other design elements to be placed too close to the logo. It is defined by half of the first letter's height.

It is important to always respect the minimal exclusion zone.

Miniature

Use this version of the logo if the main version's aspect ratio would not fit the required space well, or if required size would make the full version of the logo illegible.

What not to do:

Do not alter the logo in any way, other than scaling in proportion. Never distort, rotate, skew, or change the proportion of the logo. Do not alter letter spacing or use other simmilar font to represent the logo. Do not change the color of the logo. Do not apply shadow or any other effect to the logo. Allways use the whole logo as presented, do not add or remove any parts of the logo. Always respect the exclusion zone. Do not put any other element over the logo or hide any part of it behind something else.

COLOR

Color plays a crucial role in branding as it has the power to evoke emotions and create strong associations with a brand. Consistent use of colors across branding materials helps in establishing brand recognition and reinforcing brand tone of comunication as well as its values.

Brand Colors

These are the main colors our brand uses. While more vibrant colors carry brand's recognition potential the most, it is very important to focus on consistent use of our darkest brand color instead of pure black, as it brings unique look distinct from other brands.

Light shades

Dark shades

TYPOGRAPHY

Typography plays a crucial role in conveying the brand's personality. Consistent use of typography across all brand materials helps in creating a cohesive brand identity and recognition. Memorable typography can enhance brand recall and create a lasting impression on consumers. Choosing the right typography ensures that brand messages are easily readable and accessible to consumers.

ICONS

This is our base set of icons. It is allowed to expand this set by adding different icons made in the same graphical style.

GRAPHIC ELEMENTS

Graphic elements are used to carry visual styling troughout the comunication of the brand. They help to strenghten recognizability and tie together different outputs of branded graphics.

Texture

We use soft liquid themed textures to go together with the idea of liquid floors.

Color overlay

We use images with single color overlay to calm the overall feel of the design. It is important to keep in mind that output should match the defined brand colors.

Double-lines

Use double-lined geometric shapes as speech bubbles, outlines, or to guide customer's focus to a particular important element of the graphic.

BRAND CHARACTER

Our goal as a brand is to comunicate not only facts and numbers, but also emotion and personality. Brand characters or mascots play a significant role in marketing by adding personality and emotional appeal to a brand. They can be used to tell a brand's story, values, and mission in a creative and engaging way, resonating with the target audience.

Specification

Meet Plateon, the modern philosopher. He is an AI generated character drawn in graphic novel style. His main purpose is to be helpful and visualy consistent, so that the customer can remember him, and also learn about the products specifications and benefits. He serves as the main marketing vessel for the brand on social media and elsewhere.

Charcteristics

• Smart

• Friendly

• Helpful

Basic usage rules

Think of our mascot as a companion, that guides the customer on their way to learn about our product, and ultimately making a decision to make a purchase. He comes up with useful tips or witty comments to uplift the mood. He can also bring instructions, explain various promotion mechanics and different marketing campigns in a simple way. He should be a part of every marketing comunication to the public, building recognizibility over time.

Animation

And of course, like any great mascot, he can also move!

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IMAGES

Image gallery conveys the whole journey of our floors, from inspiration all the way to satisfied customer. We want our future customers to feel and see in advance the level of profesionality they can expect from our product. Gallery is divided into five categories, each representing one step of this journey to a perfect floor solution.

Gallery

You can click on image to open the full version in new tab.

APPLICATIONS

This section displays application of branding on various items.

Business card

Letterhead

A4 Folder

Business stamp

Mobile application icon

Clothing

DOWNLOADS

All downloads in one place. Here you can download any asset from this guideline: