Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.^[1][2] The Swiss style is associated with the activities of Swiss graphic artists. However, the principles of the Swiss style have spread in different countries, so the “Swiss style” uses wide international program.^[3]

Term

There is difficulty in defining the boundaries of the term “Swiss style”.^[4][5] Due to the wide distribution of the Swiss style in different countries, it is also often identified as the international phenomenon. Sometimes this concept is confused with the term International Style, which denotes the architectural system of the 1920s – 1960s and which, in turn, is associated with the development of architectural modernism in the international space (Europe, Asia, Russia, America, etc.).^[6] The term Swiss Style is also sometimes completely identified with the concept of International Typographic Style. This is wrong. The Swiss school, being a continuation of the International Typographic Style, is an autonomous phenomenon.^[7] Swiss style is an independent system associated with the formation of the graphic style of the 1950s – 1960s.